History of Music Videos and the Development

History:

Music videos became very prominent in the 1980’s when MTV arose to the televisions.

When pop music first began still images were put together to create clips of songs to promote them, videos have developed majorly over the years. 

Short musical clips were put together to promote songs in the 1950’s as years passed a few clips were put together and then music videos began to come together. The real beginning of music videos began in the early 70’s where the real buzz was created through TV shows such as Top of the Pops which aired on British Television. This then lead to MTV the most popular music channel.

Pop music videos tend to be bright and tell a story as well as contain catchy lyrics which create a sense of reality which is appealing to its audience. This has lead to the success of artists and more TV coverage has lead them to more fame.

Madonna was a massive pioneer in the pop genre who set a high standard. Her fan base was extremely wide as it targeted many different age groups. She also became a role model to women and girls where here music video lead to people wanting to be like her including dressing like her. 

A famous song from Madonna was Material Girl: 

 

Spice Girls were a famous girl group who has a massive influence on pop music and audiences which ranged from young girls to older women. Due to the success of the career within the pop genre these lead them to starring in their own films, their own merchandise and hosting many concerts as well as attending events such as Party in the Park.

Development

Music videos have developed over the time as artists now spend more money on extravagant music videos these to advertise themselves, this was mainly in the 2000 onwards. However recently  due to the new upcoming technology videos are not as extravagant as many can be made at home using effects such as CGI which can be shown in Robbie Williams song. 

One famous music video made was ‘We Found Love’ By Rihanna and was produced by Calvin Harris. This video received great success and ended up topping the Billboard charts for 10 non consecutive weeks. One of the most powerful things about the song was the video. It included a range of simple different locations for scenes and quick cuts which added to the overall effect. This video also contained violence and Rihanna not wearing many clothes. Compared to Madonna video were the women were more modest a while ago this shows how music videos have changed over time. Furthermore this portrays how women are represented now in the industry.

Recently, Selena Gomez won an award for best pop video at the VMA’s 2013 for her’ Come and get it’ video. The song included a range of different music styles. The video included not many locations and extravagant dress changing but good cuts and special effects such as slowing down shots.

 

This has helped me to understand how music videos have changed over time and inspired me to take on board some of what i have found out i.e. the type of things to make a music video successful, to make a music video just as good.