I decided to analyse the first 9 frame shots of Beyonce music video 'Love on Top'. Beyonce is someone who we would consider to be a similar artist to our one and therefore decided to look at the shots and mise en scene used in her music video and express the ideas it gave me for mine.
The video begins with a 1 second close
up of a line of microphones, an artistic shot which symbolises the
artist in concert. It is an unusual shot which has made us think about
the original and 'different' shots that we could use in our own music
video, playing with lighting and framing.
This establishing shot lasting 2 seconds creates and sense of enigma as
the dancers have their backs to the camera and the audience is
immediately interested to find out what they look like. They click their
fingers to the beat portraying Andrew Goodwin's convention of matching
the sound to the visuals.
This close-up of a dancer clicking his fingers once to the beat of the
music uses an idea that we had thought of incorporating into our own
video - a close-up of an accessory, in this case showing the bracelet.
To appeal to our young female teenage audience our singer is going to be
wearing signature jewellery which we plan to emphasis in close-ups.
This high angled shot lasts 1.5 seconds - perhaps a reference to the song title 'Love On Top'.
This mid-shot from yet another angle is a good example of a music video
using a variety of shots of the same performers to keep the audience
interested.
This wide shot is 4 seconds long which enables us to see all the
performers turning round, this is what the audience has been waiting
for. The shot shows all the performers but shows Beyonce as standing out
because she is the only female and her costume and hat stands out from
the rest of the performers. This is the effect we want to achieve with
our artist who will be dressed differently to the dancers.
This is the point where Beyonce starts to sing and her dance moves are
on the beat. It is another high angle shot and lasts 5 seconds.
This is a close-up of Beyonce's shoes which are appropriate for the
genre of music and they link in well with the dance style she uses. For
our music video we have also planned to include shots of the singers
feet; however our singer will be wearing heels as it fits in more with
our type of music.
This 2 second shot emphasises Beyonces love of fashion and style. As in
the beginning she is hiding her face which creates a sense of
expectation for the audience and a sense of playfulness which is carried
on throughout the video - it makes us want to be Beyonce!
....I AM BEYONCE!!!!
