After taking the feedback on board and adding changes to my website i gave another feedback sheet to my focus group and this is what I found out:
Responses included the following:
What went well:
- The colour scheme made my website more visually appealing and the audience were able to create a link between my artist and her perceived persona.
- The music video on the front page as they found it was effective in promoting my artist.
- The picture used was related to them.
- Able to easily access the social networking sites
- A few also mentioned the fact they liked the way the main page of the website was simplistic and elegant as it didn't have crammed in lots of information about the tour or news. However if they needed to view another page it was easy to navigate and receive the relevant information.
Even Better If:
- No suggested improvements
Rating Average (out of 5):
5
Overall I am pleased with my website for my artist as from my target audience feedback form I have found it has met the criteria and from my research I have included typical conventions such as
- Promoting the video on the first page
- Colour schemes to represent the artists personality
- Included links to social networking sites
- Used the conventional fonts and layouts
Furthermore 95% of my focus group thought my website in terms of rating would be 5* and the other 5% said 4*. This suggests my website is effective and I am pleased to have met the requirements of my target audience.
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