Pitching the idea to our audience

After deciding our song and gathering our ideas i put together a PowerPoint to inform our audience on what we wanted to include in our music video.

Overall the audience seemed pleased and excited to see the video. However they decided the best locations to film would be:

- Stage
- Tunnel
- Train Station
- Apartment instead of a house as this would be more appealing to young people.

They weren't keen on the idea of filming in a field or in the tube station. 

The audience was keen on Hannah to dress in the latest clothes but they wanted them to be from Topshop so it was more appealing to them. Furthermore they also wanted her to resemble this fun wild, girly girl especially as the song is very upbeat and was described to 'want to make people go to a party'.

Potential Dance

After deciding we wanted dancing in our music video we found a contact who new a great group of dancers and asked them if they would like to star in our video. They agreed and decided to choreograph the dance. Later that week we received a video of the dance. Here is the dance. 

What we really liked about the dance was it was fairly simple and dance actions move on the beat. 

Ideas and Inspiration

I looked at Nicole Scherzinger's music video of Boomerang and really liked some of the shots. I thought that although the whole video only has her in it dancing it was quite effective, for example some of the shots were of her dancing just with a plain white background but the kaleidoscope effect used really added to it and made it look more interesting and is more likely to grab the audience's attention. Unlike a lot of the other music videos I have looked at for inspiration and ideas, this one didn't have a storyline which I also quite like about it because it is quite easy to watch without having to understand an underlying narrative but still grabs you with some of the effects used. We hope to use some of these ideas in our music video.

 

 

Ideas - Using CGI

Having watching mtv music videos, i came across 'Love the way you lie' by Rihanna and Eminem. I really liked how CGI was used and thought this would be intresting to include in our music video. I thought maybe we could have Maria singing with fire in the background which could be done using CGI as this may add more effect, especially as this is now more common to make music videos more appealing

A idea for a location

I was flicking over the music channels and Little mix' song 'Move' came on the TV, i sounded good so i continued to watch it. But in the video i particularly liked the part when the band was dancing on a stage. What made it stand out was the effect of the lighting on the stage. This gave me and idea for my music video and i thought maybe i could film one of the choruses on the stage with my artist and the dancers.
As we have a stage at school and lighting effects i thought this could be a possible location.

Here is the video clip. 

Location ideas for our music video

  Train Station

This could be a possible location for our music video as it is unique. The idea came from watching the pussycat dolls video 'Wait a minute'. 




Essence Sticks

 

 

Whilst sitting in the living room day dreaming i watched the essence stick burn and found it fascinating. I thought this may be effective to use at some point in the song i.e. the beginning. 

Tunnel

The sound of the music gave me some inspiration and i though this would be a clever location as it suited the song. We think maybe we could have dancers here. Music videos from artists such as Beyonce and Cheryl Cole have also had scenes from their music video in a tunnel.

From 0.00 - 0.12 seconds of the song were the most interesting to me. Cheryl Cole's 'Call My Name' gave me a few ideas and thoughts. I really liked the shots of Cheryl where she is seen in the tunnel which gave me the idea of potential shots I could use in my own music video. I liked the lighting in the tunnel as it is very atmospheric. I also had a thought that I could maybe have some of my dance shots in a tunnel as this might look quite effective. furthermore the close up of her shoes whilst walking looked quite good as they were bright and contrasted with the dark location.

Target Audience

We believe our target audience for our music video would mainly be teenage girls and young women up to the early 20's. This is because the music is likely to be of interest to this particular people as they can relate to the music and are more likely to be fans. 

Furthermore i also played the song to a group of people aged between the range 11 to 40 just to ensure i was targeting the right age group. From this is was reassured the target audience of my music video would be teenagers and women in their early 20's.