Adding a touch of post modernism to the music video

After taking on the feedback from the rough cut and fixing this on final cut in IMovie i also felt it was important to add an element of post-modernism at the end to make it different.

I thought maybe our artist could kiss the camera or something to show she was breaking the conventional rules.

The idea of how it would work came from the Hollyoaks intro at 0.12 seconds. We liked the way this was done as it was different and i thought it would be a unique and subversive idea to include. 

Therefore we decided to find a glass window and put red lipstick on her and from behind the window film the kiss we had to move the camera around to ensure the reflection of the camera didn't show. After specifically placing the camera we got our artist to stand on a block and kiss the window around the marked area. 

As i knew what i specifically wanted and our artist was always very understanding and clear on our instructions this took only one take! 

I then went on and added this to the last part of our music video.

Photoshoot with my artist

Today I decided to have a photo shoot with our artist, which I would include in my website and magazine advert for the ancillary tasks. As me and Hannah both has a study period we decided to shoot the pictures then. I used various locations e.g. stage, 6th form garden and hall ways ect. 

I took the majority of pictures with Hannah but we joined by Vicky towards the end where we took the last few pictures. 

From my research into similar artists I was able to understand what type pf artist I wanted Hannah to resemble. Foe example artists such as Beyonce and Nicole Scherzinger who are all of the Pop/Rnb genre. Therefore before the shoot i decided to bring a range of clothes so Hannah could wear these in the shoot. 

I had carefully picked the clothing as i wanted her to resemble this young, fun, edgy, girly girl. Furthermore i also used random locations to add to the effect of me wanting to present her as this 'edgy girl' hence the wooden backgrounds and pictures outside. 
On the other hand she loves her music and can be quite down to earth when shes not on stage and at home, where she plays on her piano. Here are some of the pictures I took and the main ones used

This picture was actually taken at a party we want to with Hannah and thought we could use it as well.

Feedback from showing our audience a rough cut

Here is a rough cut of our music video. Today we decided to show this to our audience and get their feedback.

   

This is what they said:

• Overall they really enjoyed it
• It was a little repetitive the part on the stairs
• We need to change the dancers clothes

Taking the audience feedback on board we dicussed after the viewing to our audience about what we could do.

We had filmed a second location  of the second bridge (shots at the back gate) of the song i.e. at 2.44 minutes and therefore decided to include them shots instead.

Editing Part 4

After editing the different sections of our music video, i decided to put this together as i had worked on majority of the editing and put everything into one final project and rendered the sound. 
Some of the lip syncing needed redoing so i decide to fix this. After putting this all together I thought it was time to show it to our audience to get some feedback. 

Editing Part 3

After doing the shots with Hannah at the back gate, i came and uploaded this and began to edit it on final cut. Only four shots were needed therefore this was really simple to edit as i changed each shot after every 'o'la o'la eyy' and this was repeated four time.

I used my storyboard to help me, however i decided to change the shots from my storyboard as i found it wasn't very effective and was boring. As i had taken extra shots including close ups some of these worked more effectively and therefore i decided to use them. 

 In the meantime Vicky was editing the stage. 

Day 4 Filming at the back gate

At school today we i filmed the 'bridge' of the song.

We were suppose to do at the front gate however it was too busy. Therefore we went to the back gate which in fact looked better.
We shot midi shots from left, right and centre of  Hannah and also added shots of her footsteps walking off. We also needed a close up shot of her singing to the camera so we filmed this too.

Finally we had everything we needed filmed! 

Creating A Twitter Account For My Artist

Today I decided to make our artist a twitter page and follow people who I believe would be her role model or of interest to her.

This includes - artists such as Beyonce, Nicole Scherzinger as well as TV shows such as the X factor.

I am also going to link our twitter page to my website to help promote the artist. I also want to keep up with the new social media sites to ensure I reach out to our audience and use the same means of communication as they use in their everyday lives.

I was pleased that i came up with this idea and created this by myself.

Ancillary Tasks

I have decided for my ancillary tasks i would like to create:

• A website for my artist
• Magazine Album Advert for my artist

I have decided to produce both of the following on my own and have decided to do my own research and planning including:

• A photoshoot with my artist
• A plan of what I'm doing
• Research into similar artists and the conventions
• Audience Expectations
• Audience Feedback
• A twitter account for my artist

The information i gathered from the survey i conducted will also help me to make various decisions.